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Promotional materials - Ideas please

Hi all,

I have been given the task of putting together some fresh promotional material with the aim of recruiting new members and generally making people aware of IFFA and what it has to offer. The obvious advantage of this is increased membership, but with that comes fresh and greater input into discussion forums and web content.

So, I thought it might be good to get a discussion going about things like:

What people thought were the drawcards of IFFA
Who should be the audience/s for promotional material
What media should be used to reach these audiences

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